Wine Clubs- Starting Or Participating In A Wine Club

This is an edited version of an article I read elsewhere.

A club by definition is an association of persons for some common object usually jointly supported and meeting periodically (Merriam-Webster).

Just like any other clubs where people come together to share and experience what they love, a wine club is where you come together with people that has great appreciation and love for wine. To be part of a wine club, you do not need to be an expert of wine, it’s here that you learn to cultivate your passion and love for wine and everything about wine. Wine clubs are starting to pop up everywhere, and going on the internet is the best way to find one near you. As a member of a wine club, you’ll be able to learn more about wine and share your experiences with other likeminded people. Most wine clubs offers regular wine tasting sessions where you are invited to experience new types of wines.

You will also learn how to make the most of your wine from workshops offered by the club. The clubs will normally invite wine experts or wine makers to teach at their workshops and these workshops are either free or offered for a very small fee. Most wine clubs also offers wines and wine accessories at a discounted price for members only.


A new generation of wine clubs now exists online. These wine clubs are mostly set up by wine retailers or an individual who uses the club for educational purposes with affiliate links to their sponsors. An online wine club has the most advantage compared to physical clubs. This is because the overhead cost of setting up an online club is much less than setting up a physical club. An online club offers more discounts and other benefits right on your desktop with the help of their affiliates or sponsors. These wine clubs offers all kinds of services from wine selection tips to gifts for any occasion. Online wine clubs will offer membership packages to suit you and your budget and will structure your membership according to where you live and your lifestyle. For example, when you sign up as a member and you live in Lubbock, Texas the wine club will be able to hook you up to the nearest wine workshop or wine tasting events around your Lubbock.
The best thing about wine clubs are that you are one of the very first few people to be introduced to a new label at a discounted price and you will have access to affiliated vineyards at any time. Wine making is a competitive market these days and every vineyard in the world needs to make their mark in the wine market or risk going under. Wine clubs are great marketing tools for these vineyards and introducing their new label at a great discounted price without compromising their name through a reputable wine club is a great way to increase exposure and sales. Most times obscure family owned vineyards gain their reputation by word of mouth but it’s just not enough exposure to get their label recognized, so with a little ingenuity and creativity, a wine club is used as their sole advertising and marketing campaign vehicle.

Wine Article From: Wine-Blog.Net - Information About Fine Wine